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Ep 241: What is a Digital Asset with Adam McChesney
As the world goes increasingly digital, more and more businesses are relying on digital assets to promote their products and services. But what exactly are digital assets? Basically, they're anything that can be used to help improve a website's google rank or generate calls and leads for a business. This can include things like blog posts, infographics, e-books, and even videos. And while some businesses may have more digital assets than others, virtually all businesses can benefit from developing a strong online presence. After all, in today's day and age, it's simply not enough just to have a website - you need to have a website that is ranking high in search engines and generating leads. That's where digital assets come in. By developing high-quality content, businesses can help ensure that their websites are seen by as many people as possible, which can ultimately lead to more customers and more sales.
Episode Highlight:
01:00 - In the digital real estate realm, I get to the first page of Google and I'm just renting every single call whether it's a monthly fee or pay per call and I'm doing that and you're basically paying me per commission or however it works out. So it protects me as the digital marketing agency. I didn't just put two years worth of work in and now the customer leaves. It also created an interesting opportunity for me. We had an auto glass website here in St. Louis that ranked to the first page of Google and started producing three, four hundred, five hundred calls a month and every single company that I tried to rent those calls out to were like, man, we don't even get that many calls ourselves. This is a lot of calls.
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