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Ep 240: The Growth Hacker's Edge with Sabir Semerkant
In this episode, the main conversation topics revolve around the world of entrepreneurship, conducting business using a scientific method, and mastering the ego to be a better business leader and to make better business decisions.
Sabir Semerkant's background is in computer science, which he leverages to help businesses grow through marketing and customer acquisition strategies. He explains how it requires time, work, and commitment to develop a thriving business as an entrepreneur. In the course of running your business, you should develop the habit of routinely putting your theories to the test and making adjustments in response to the results of those tests.
Entrepreneurs need a competitive edge and that's what Elzie and Sabir dive deep into this podcast episode. Growth hacking requires more than just being an entrepreneur; it requires a penchant for thinking outside the box. Tune in to find out how you can keep learning and exploring to grow and gain new skills, which will give you the drive and determination to get closer to your business goals.
Episode Highlights:
02:42 - You can learn it but the thing is, you do need to have that knack that gives you that edge, otherwise, you're going through the mechanics of entrepreneurship. You're not really thinking, I hate to use the phrase thinking out of the box. But you're not thinking out of the box you're thinking like, "Oh, you know what? I need to go through these 12 steps. I need to go through these six things. I need to do SEO optimization. I need to do this and that." You're going through the mechanics of it, but you cannot really think outside the box to really – how do you take a product that has no presence nobody knows about it to becoming a household name? That cannot be your basic marketing classes that you took. You have to have some interesting side of you that you think very differently in order to bring that product and make it a household name.
06:50 - To me, I would never say I'm right. Ever. Like as soon as you say that, go like, "Oh, you know what? I was right about that five dollar coupon. Look at how many people came back." Don't do that to yourself. Don't ever do that. In every boardroom, every executive management boardroom, and everyone of those meetings, everybody looks at a north star person, right? The CEO is right. The CMO is right. The VP of Marketing is right. She is right because she is the VP of, whatever, product management, right? As soon as you do that, you're bound to fail 100%.
12:16 - It's a lot of self-reflection. It's a lot of looking deeper into yourself to see, "Did this thing fail because we did the wrong things or did it fail because of what I did?" Because if you mistreated one of your top developers on the team - engineers - and the person is now just collecting a paycheck and doesn't care about anybody's success, your success or company's success, nothing, to them it's just a paycheck. They'll come in. They'll do the bare minimum that's needed. Did they turn into that person because of the way you treated them as a leader?
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