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Ep 242: Why Should Founders Have a Personal Brand? with Adam McChesney
As an entrepreneur, your personal brand is one of your most important assets. It can help you attract customers and investors, build trust and credibility, and differentiate yourself from the competition. There are many ways to build a strong personal brand, but one of the most important is to be active on social media. Platforms like Twitter, LinkedIn, and Facebook offer powerful opportunities to connect with your audience, share your story, and thoughtfully engage with others. But building a personal brand isn’t just about self-promotion – it’s also about connecting with others and building relationships. So don’t be afraid to reach out to other entrepreneurs, thought leaders, and influencers in your industry. By building a strong personal brand, you’ll be giving your business a major competitive advantage.
Episode Highlight
02:04 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like man, if I just hired Adam and his team, maybe I could experience those things but by doing so I've opened up. I've been super vulnerable, here's what is not going well in business, here's what is, but I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself and so that gets me a ton of business.
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