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Ep 357: Diversifying Your Customer Base with Yanev Suissa
Yanev Suissa explores the art of leveraging market dynamics as a founder. The episode also ventures into the realm of artificial intelligence (AI) as a transformative tool for your business. Uncover the potential of AI in driving growth and innovation, while also acknowledging the short-term gains that customers may seek from this cutting-edge technology.
Learn from Yanev's invaluable advice on diversifying your customer base to create a resilient and thriving business. Discover the power of seeking counter-cyclical market players and offering solutions that precisely address your customers' pain points. Embrace the key principle of focusing not only on your "vision" but also on delivering tangible ROI and value to your customers right now.
Are you wondering how to expand your customer base and forge impactful partnerships? Yanev Suissa has the answers. Looking for real-world examples of diverse customers? He discusses a range of industries, including Fortune 480 companies, the public sector, technology, healthcare, commercial, and international sectors. Tune in as he shares strategies for working with investors who offer diverse networks of contacts and collaborating with strategic investors who bring something unique to the table.
Episode Highlights:
01:30 - In the venture world and in the startup world and the entrepreneur's world, we sell what could be the vision. But a customer wants what they can use now that drives ROI now that brings them a return and value now for the problem that they're experiencing. And so, I think that that's a really important thing. When you're going into a customer, you could sell a vision. You could sell a tool set that they could do a million things with, but they're not going to think for you. So, at the end of the day, you want to be able to say, "I know you have this pain point. I can solve this now."
Let's Connect!
Connect with me on Linkedin
Check out my website Elzie Flenard (dot) com
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🔗 Resources:
Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.
Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.
Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.
Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.
Disclaimer: I am an affiliate of Zoho One and Podcast Town.
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