full

Ep 192: Helping Businesses Use Language Better with Chris West

In today’s episode, Elzie talks to Chris West, the best-selling author of Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using and CEO of Verbal Identity, specializing in corporate narrative, brand voice guidelines, and writer training. 

Chis talks about how language is a superpower and the most underused tool in business. In the “What is the Stupidest Thing You’ve Done” segment, he emphasizes the need to understand as much about business before becoming an entrepreneur. He explains the concept of “founderitis” and offers three tips to help reign in your ideas. 

Chris stresses the importance of consistency throughout all aspects of business and the value of human relationships.

Highlights:

02:14 I don’t believe sales is selling people stuff they don’t want. I think sales is a transfer of confidence. It’s about the stuff that you know is good and you know that they need. 

03:59 Good businesses have 20 stories to tell; great businesses tell one story. 

06:02 Know your vision. Overall what do you want to get to? What’s your view of the world? What world do you believe in? And if you believe in that world, what do you want to stand for and what do you want to stand against? And does your idea help you with that?

09:00 My dumbest idea is probably leaving a business before I had business skills. 

12:12 I would say listen and just ask open questions. They’re not techniques; they’re things that I think could really help people.

12:44 I think the thing you’ve got to have is consistency. In sales, you can’t stop. It’s going to be 99 phone calls, and they’re all going to be rubbish. But it’s the 100th, right, and if you don’t make the 99th you’re not going to get to the 100th and you’ve got to do it consistently. 

13:17 Success for me will be having created really wonderful relationships with people who would identify themselves as clients that move beyond that transactional.

Resources: 

Connect with Chris West

linkedin

Website

Twitter

Connect with Elzie

Website

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

About the Podcast

Show artwork for Journey To Mastery
Journey To Mastery
Master You. Master Purpose.

About your host

Profile picture for Elzie Flenard III

Elzie Flenard III

Elzie D. Flenard, III, also known as "The Mayor," is a multifaceted entrepreneur, creative thinker, and dedicated family man with a fervor for igniting the spark of enterprise in others. Born in Chicago, IL and raised in the small town of Mounds, Illinois, Elzie's humble beginnings have shaped his approach to business and life, teaching him that no matter where one comes from, success is within reach.

Support the podcast by leaving a generous tip.

We hope you're enjoying the podcast as much as we love creating it! If you've found our content valuable and wish to support our mission of empowering entrepreneurs, consider leaving a generous tip. Your contribution, no matter how big or small, helps us keep the fire of entrepreneurship burning and allows us to continue providing high-quality content for all. Remember, every bit of support counts and is greatly appreciated!

Thank you for being a part of our community!
Leave a tip!
A
We haven’t had any Tips yet :( Maybe you could be the first!