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448: Amplifying Your Message With Podcasting with Angela Lewis
Angela Lewis, Founder of ALA Public Relations, delves into the intricate world of podcast outreach and the strategy behind getting your message out. Discover her top three criteria for matching clients with shows and learn why a podcast's listener count isn't the end-all for guest appearances.
Angela offers a fresh perspective on the role of both podcasts and guests in marketing and shares priceless tips on building a lasting connection beyond the microphone. Don't miss out on her valuable advice tailored for anyone looking to amplify their voice in the digital space.
Tune in to hear the full conversation and uncover the secret to earned media success!
Episode Highlights:
03:22 - It's knowing who you are, what's important to you, and where you're going to be able to make the decisions about opportunities. Then it's also looking at your skill set and seeing what you're great at, and then being able to see if that opportunity that is presented aligns with something that actually works for you.
13:39 - I chose podcasting because there are a lot of podcasts and the structure of podcast is really long form content. And most podcast hosts actually want to build connections versus someone being hired by a TV station to do this five-minute segment. So, you can really deep dive and get to know people. I work only with people who are service-based or they work for a nonprofit, and the organization has hired me to help share the mission of the organization.
18:21 - Don't be a guest on a podcast without the right equipment. I've heard podcasts where people don't have microphones. My microphone's right here and I wear headphones as well so that there isn't an echo. And you want to have clear, crisp audio. It doesn't matter how much, you know, if people can't hear it. It doesn't matter how much you want to help them if your audio is so bad, that it's distracting.
Let's Connect!
Connect with me on Linkedin
Check out my website Elzie Flenard (dot) com
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🔗 Resources:
Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.
Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.
Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.
Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.
Disclaimer: I am an affiliate of Zoho One and Podcast Town.
Contact Angela Lewis
