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447: Self-Mastery, and the Power of Podcasting with Kimberly Spencer
In this episode of the Enterprise Now show, Elzie Flenard engages in a conversation with entrepreneur and founder Kimberly Spencer. Kimberly is a certified high performance coach, bestselling writer, health junkie, freedom-lover, & unsinkable optimist. The conversation unfolds into a discussion about Kimberly's entrepreneurial journey, beginning with her decision to drop out of college at 17 to pursue an acting career.
Kimberly talks about her coaching business and emphasizes the significance of resilience in entrepreneurship and how self-mastery plays a crucial role in personal and professional development. They discuss the power of taking ownership of one's journey and the transformation that occurs through challenges.
Overall, the conversation provides a rich tapestry of Kimberly's entrepreneurial journey, self-mastery principles, coaching philosophy, and the transformative power of podcasting.
Highlights:
14:36 - I came up with the idea, but I was doing all the things that I call productive procrastination. It was like doing the logo, like building a business plan. It looked really good, but I felt that there was no money flowing in from it and that whole process, and I had to take ownership of where I felt like my blame ended and where I would stop blaming my former business partner for my current circumstances and my lack of success. In my case, it was in my coaching business.
27:03 - When you've borrowed people's audiences enough, because you've guested on other people's podcasts, they've heard your message, they want to learn more, and you have your own podcast, then they're in an incubator of being able to consume your content, get to know you, understand your messaging, understand your values, and then discern based on long-form content if they want to buy rather than like short 15-second reels, where you're mouthing something that they may forget in a couple of days, like when you take the time to consume a podcast, three out of four people who listen to podcasts listen to learn something new.
30:59 - This is where I get very on with podcasters. Do the guest a favor, release the episode, honor your commitment, and be impeccable with your word, because podcasting can be a really good thing. This is like the secret sauce, guys, like it can be a beautiful way to pick your brain, like where you get the concepts, the knowledge, the book recommendations, the strategies—and you're like, holy crap, I'm getting this for free. Yes, you're getting this because you are committing to share their message and their strategies with the world. What drives me up a wall is when podcasters do that and then they don't release the episodes because only 5 percent of podcasts do, releasing an episode every 90 days.
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