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Ep 384: PR Strategies for Small Businesses with Tonya McKenzie
Tonya Mckenzie provides invaluable advice on PR strategies tailored for small businesses. Discover why allocating approximately 20% of your budget to PR is a smart move.
Tonya emphasizes that smaller businesses need not rush into outsourcing their PR efforts. Instead, she highlights the importance of establishing a strong message and maintaining consistent branding across all platforms before diving into PR initiatives.
Investing in training for your marketing staff with fundamental PR strategies can also yield enhanced results through an integrated approach. So, tune in for expert guidance on navigating the realities of PR, ensuring your investments are both strategic and effective.
Episode Highlight:
01:28 - Let's be fair. Everybody is not good at what they say they're good at these days. It's like, "I'm amazing," but you're not. So, we have to be cognizant of that and be very diligent about where we're spending our money. So, I would suggest if you have a marketing coordinator, a marketing director, that you invest in training them, getting them some training on PR strategies. Because the truth of the matter is, an integrated strategy is the best. You need all of it. You need PR, you need marketing, you need advertising. You need it all.
Let's Connect!
Connect with me on Linkedin
Check out my website Elzie Flenard (dot) com
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🔗 Resources:
Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.
Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.
Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.
Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.
Disclaimer: I am an affiliate of Zoho One and Podcast Town.
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