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Ep 363: Outsmarting Competition by Measuring Progress and Results with Meng Chen
Explore the art of outsmarting competition with Meng Chen as he discusses measuring progress and results. In this episode, Meng shares his multifaceted approach to business, emphasizing the significance of thorough measurement and learning.
As a founder, he navigates various aspects, not limited to engineering but also encompassing marketing, like SEO. Meng reveals his strategy of enhancing marketing knowledge through user feedback and interactions with real estate agents. Quantitative metrics gauge SEO performance, while qualitative feedback shapes agent partnerships. Documenting priorities and maintaining a backlog help him stay on course.
In a refreshing twist, Meng discloses his secret to tackling competition: focusing on user problems rather than differentiating from rivals. Tune in to gain insights into effective progress evaluation and strategic competition management.
Episode Highlight
00:33 - For me, as a founder, I'm no longer just focused on the engineering. Because as a founder, you have to look at every part of the business. Engineering is one part of it, and there's an even bigger part that I don't have the background on it, is the marketing. And the marketing has multiple component, like the SEO. People spend their whole career and be expert just on this one thing, so you can go really, really deep on it. And for me, I have to spend a lot of time learning whenever I'm driving, whenever I'm just not working on Portfolio Bay. I'll always have something just like a podcast or listen to a YouTube video either talking about SEO or talking about marketing in general, because that's my short weakness in all the skill set for doing the Portfolio Bay things.
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