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Ep 353: Pursuing Purpose Over Potential with Brandon West

Brandon West shares the importance of embracing purpose and prioritizing family amidst the pursuit of success. Let's explore the poignant realization in this episode where being present as a father holds more significance than seizing every opportunity that comes your way.

Tune in to hear the transformative wisdom Brandon derived from his wife when they discussed the delicate balance of building a business without compromising family relationships. Reflect on the notion that faithful leaders are willing to set aside potential in favor of purpose. Gain a deeper understanding of the true essence of leadership, one that encompasses not only professional achievements but also the cultivation of meaningful connections and nurturing of personal relationships.

Join us in this thought-provoking episode as we challenge conventional notions of success and inspire a paradigm shift towards purpose-driven living. Together, let's embark on a journey of purpose, growth, and creating a lasting impact in all aspects of our lives.

Episode Highlight:

03:32 - I have more potential inside of me, and I choose not to pursue that because of the things that that potential for business or for leadership, or for influence or for growth, or for revenue or for impact, or for ministry would threaten the things that are most acutely I'm called to in life. I would willingly lay aside potential for the sake of purpose, and people who God's called me to minister to. The life most wasted is not the one who wastes the most amount of potential but spends their potential on the things that they were never meant to spend it on.

Ready to Master Your Mindset, Mission, and Message?

If today’s episode spoke to you, don’t just listen—step behind the curtain and join the Journey Feed.

Inside the Journey Feed, you’ll get:

  1. Unfiltered Mentorship Notes – Straight talk, “Elzisms,” and faith-driven insights to help you align purpose and profit.
  2. Backstage Access – Go behind the scenes of the Journey to Mastery movement with raw lessons, unseen stories, and deeper context.
  3. Focus Prompts & Reflections – Practical tools to help you lead with intention and master your week.
  4. Private Invites – Be first to join Fix Your Focus challenges, workshops, and live experiences.
  5. Exclusive Content – Access behind-the-scenes stories and lessons from my journey of building Kingdom-first ventures.

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If the Journey to Mastery podcast has helped you grow, consider contributing to help us continue creating faith-centered tools, resources, and conversations for kingdom entrepreneurs like you. I am an independent podcaster and your support helps keep me going.

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About the Podcast

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About your host

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Elzie Flenard III

Elzie D. Flenard, III—Elzie The Entrepreneur is a purpose-driven mentor, visionary communicator, and faith-led creator on a mission to help others live in purpose, on purpose. Raised in the small town of Mounds, Illinois, Elzie’s journey from humble beginnings to entrepreneurial leadership is proof that your starting point doesn’t define your destiny.