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Ep 345: Successful Scaling of a Service-Based Business with Daniella Genas
Elzie Flenard interviews business support expert Daniella Genas, who is the Founder and Business Growth Strategist of Be The Boss International, to explore the keys to business growth and success. Daniella talks about her personal journey as a business owner and how that led her to develop a holistic framework. Drawing from her MBA studies and empirical research, she shares the pivotal lessons she learned and how her framework has helped clients achieve remarkable results.
Explore the VISSA model, a five-step process that starts with envisioning a three-year vision for both life and business. Daniella's emphasis on vision, innovation, strategy, systems/processes, and accountability provides a roadmap for success. Learn from Daniella's own experiences as she highlights the importance of clarity, client-centered approaches, and business model innovation. Discover the significance of automation, delegation, and outsourcing to create a sustainable and scalable business.
Whether you're a B2B service provider or a SaaS entrepreneur, Daniella's advice on building a business on solid systems and processes will revolutionize your approach. Tune in now and gain the tools you need to unlock growth, achieve time independence, and build a business that thrives even in your absence.
Episode Highlights:
03:02 - What I also found when I started this business is that you can do the consulting bit and give them the big report and say, "Go away, and now go and implement." But actually, business owners are busy. What happened, and it happened with me in my previous business, I had quite a few consultants come in and do these big pieces of work. They'd make these recommendations. They'd give me the report. The report would go in my bottom drawer, and it would be great at the time when I read it. But then now I'm back into operations mode. I've forgotten all about it and actually, nothing really gets actioned. So, then that's where the accountability piece comes in and the coaching piece, because actually we've got these strategies, and this is what we're going to do. And I'm going to support you with the process and get it done. So, it was kind of desk research, then I started to test the concept and realized actually that's exactly how I thought it was going to go, is exactly how it went. When I implemented the other elements is when I started to see the clients really excel and grow their businesses, and scale their businesses.
11:05 - For each individual area, I have a separate kind of package. As I said, I've got Vision:20. I've got "build my strategy", "guide my vision", so there's a variety of different areas. When we take clients through that, the whole thing, we see amazing results. We've had clients scale very low four figures up to six, seven figures and still climbing. Actually, what my clients often say is the most impactful piece is that vision piece. Because really what I also encourage them to do, which is more of a coaching element, is around the idea of thinking big.
15:51 - As much as you want to be doing all of these things, life happens. Giving examples and case studies of this also is usually a big eye-opener for them. Some of them come to me because they've experienced severe burnout because they're tired. They're exhausted. So whilst for some people it is that kind of I want to be the be all and end all, I think sometimes physically, mentally, practically, they recognize actually this is not sustainable. Me taking them through the process of asking them questions and kind of shining a light on that makes them realize how unsustainable actually and we need to do something about it.
17:12 - Biggest life lesson, I would say my motto, which is think big, take action, keep pushing. I talk about this a lot. And actually, what has enabled me to grow my current business at a much faster rate than my first business and to be in a much more stable position, to have a business that is less reliant on me than my previous business was, is through that. It's kind of thinking big, having a really big vision and actually being audacious with the pursuit of that and not allowing anyone or anything to tell you that you can't and you won't, and actually even yourself.
21:35 - Build the business to be reliant on systems and processes, not on you. If you're able to systemize your business, your business can scale. You will get your time back. You'll be able to onboard team members at a much faster rate. The team members will perform much better because you've got documented processes that tell them how to do things. You will be more profitable because if your business is efficient and running efficiently, then obviously that's going to lead to increased profits, and you'll be happier. So, I will say that's the kind of main advice that I would give.
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