full
Ep 337: Getting a Publicist to Maximize Your Outreach with Tam Lawrence
Elzie interviews PR expert Tam Lawrence to discuss the importance of understanding PR in business. Tam emphasizes the value of working with a publicist in developing a long-term strategy for an organization's brand. She suggests that business owners consult with a PR person to break down the facets of their business, understand their audience, and develop campaigns that are appropriate for their brand. Tam explains that marketing and PR go hand in hand as appropriate messaging is crucial in developing a successful marketing campaign. She also advises business owners to be clear about their demographics, including age group, income, and nationality, before working with a marketing company.
Listen to this insightful mini-episode and learn about the essential role of public relations in building a strong brand and developing effective marketing campaigns. Discover the benefits of seasonal PR services and gain insight into the interrelationship between PR and marketing.
Highlight:
01:01 - If I look back 30 years and I said, what was the first thing that I wish I would have had? I wish I would have had an opportunity to sit down with a PR person and really just put it all on the table and get the help to really break apart all of the facets of my business so that I could be able to build a Coca Cola, build a clientele. That would be longevity, not just a short term trendy or viral campaign because traditional values are Polo, Pepsi. So if it was me and I could go back 20 years and reshape my business, I think I would start with consulting with a publicist.
Ready To Go Deeper?
If today's episode resonated with you, don't just consume more content.
Growth doesn't come from more information.
It comes from alignment, focus, and consistent action.
That's why we created The Daily Crown membership.
The Daily Crown membership is a daily devotional for faith-driven founders who want to grow their business God's way without drifting from their calling.
Inside you'll get:
• Daily alignment devotional action
• The Joy Meter™ reflection system
• Faith-driven business guidance
• Accountability and momentum
• A simple daily rhythm to help you stay focused on what matters most
👉 Start Your Free 7-Day Daily Crown Trial
Read The Book
Want to go deeper on self-mastery?
Flame Starter: The Art of Self-Mastery lays the foundation for everything we teach inside the Crown ecosystem. 👉 Learn More
Support The Mission
The Daily Crown podcast is an independent podcast built to serve faith-driven entrepreneurs.
If this show is helping you grow, your support helps us continue building tools, spaces, and experiences rooted in faith, clarity, and purpose. 👉 Support the mission
*The Daily Crown Podcast is powered by Horicon Bank - The Natural Choice.
Powered By Podcast Town
We Help B2B Brands grow their revenue through podcasting.
Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!
Connect with Tam Lawrence
