full
Ep 335: Differences Between Earned, Owned, and Paid Media with Tam Lawrence
Elzie and Tam Lawrence, a Media and Public Relations expert dive into the different types of media in the business world and their relevance to business owners and entrepreneurs. Tam explains the meaning and differences between owned, paid, and earned media. Owned media refers to content generated by users based on their experience, while paid media is content that is bought or sponsored. Earned media, on the other hand, is news coverage by mainstream media. Earned media, Tam believes, is the most credible since it is backed by empirical data and supported by truth. She emphasizes that consumer trust is crucial, and earned media is the most effective way to gain it.
Listen to this mini-episode to hear more about the different types of media in the business world and understand the role of each type in shaping your brand's image and messaging.
Highlight:
01:10 - I would always have to go with earned media because earned media gives you the accountability or the credibility that you need in order for you to get the consumer's trust. To earn the consumer's trust, earned media is always going to probably trump all the others.
Let's Connect!
Connect with me on Linkedin
Support the show
đź’˛Support the show with a one-time tip or monthly subscription.
Take the 7 Day Mastery Challenge
The 7-Day Mastery Challenge is a powerful, transformative journey designed for purpose-driven entrepreneurs ready to unlock their full potential. Inspired by the core principles of the book Flame Starter, this challenge will guide you through seven days of intentional growth and self-discovery.
Each day, you’ll receive an actionable email that dives into a key mastery concept, offering practical steps and insights to help you:
- Master Yourself: Develop clarity, discipline, and focus in your personal and professional life.
- Master Your Purpose: Align your goals with your higher purpose and begin living with intention.
The challenge concludes with a call-to-action to deepen your growth by owning your copy of Flame Starter, so you can continue your mastery journey with confidence.
Join the 7-Day Mastery Challenge and take the first step towards mastering yourself and mastering your purpose.
Powered By Podcast Town
We Help B2B Brands grow their revenue through podcasting.
Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!
Connect with Tam Lawrence
