full
Ep 285: Reach the Right Audience with Igor Kheifets
Reaching the right audience is crucial for any successful business. This can make or break your venture, whether you're selling a product, providing a service, or advocating your cause. Refining your target audience could profoundly increase your success rate. Igor Kheifets believes that any effort made must be capitalized or repeated for further success.
With careful thought and consideration applied to pinpointing exactly who needs your product or service, you can ensure that your audience reaches its maximum potential. Listen to Igor to discover how to create a strategic plan that will ensure a strong presence online to increase more traffic for your business.
Episode Highlights
02:26 - Where making a lot of money was no longer in and of itself a goal. It had to come with the condition that I had to make the money without having to slave away for it or being away from home. So, this one I'm saying that later, I actually did go into consulting briefly for about a year. But I quickly discovered that if I wasn't on the phone with clients, I wasn't getting paid. So, that made the whole consulting gig for me kind of yucky, and so I moved away from that I transitioned from that. And now the model is completely different. I'm moved into a more leveraged model, where I still deliver the value for people, but I don't have to do it in person.
Master Your Journey
💬 Want more than just another post in your feed?
Join The Journey Feed — a private stream where I share exclusive insights, behind-the-scenes reflections, spiritual discovery and real-time updates you won’t find on social media.
🎧 It’s also the best way to go deeper with the Journey to Mastery podcast and get early access to what I’m learning, building, and navigating — all through the lens of faith and purpose-driven entrepreneurship.
👣 This is your space to stay connected and aligned as you grow. No noise. No fluff. Just clarity, intention, and inspiration for the road ahead.
Support me as a creator
If the Journey to Mastery podcast has encouraged or equipped you on your entrepreneurial journey, I’d be honored if you’d consider supporting the show so we can keep empowering purpose-driven entrepreneurs like you!
Sponsor
This podcast is brought to you by Podcast Town: Professional Podcast Solutions for B2B Leaders Focused on Growth and Authority.
Powered By Podcast Town
We Help B2B Brands grow their revenue through podcasting.
Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!
Connect with Igor Kheifets