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Ep 266: Compelling Content Through Podcasts with Max Gerson
Creating compelling content for a podcast can be a challenge, but it's well worth the effort. Podcasts offer an excellent platform to reach audiences by engaging with them through conversation. Max emphasizes the advantage of podcasts by creating valuable content that will move audiences through every platform available.
Crafting a podcast that draws your audience in is the key. Everything from synthesizing the right message, selecting production elements, and applying giftology techniques can be essential components for making it a hit. Listen to Max how to put the power of giftology into play and give your audience what they need.
Episode Highlights
02:45 - If you're in B2B and you're selling services, like how do people buy this stuff? They don't come to your website and open up their wallet and give you $20,000. It's a relationship. They need to know you and trust that you're not risky, and that you're the right type of solution for what they need because it's tough to buy any B2B service. When we put on pants, we know if they fit or not. How can we tell if this IT team is the right for us, if this marketing agency is the right fit for us? So, even if you're not actively podcasting, having that content on your site, having it be findable. If a client comes to me and they've been on the website, and they've listened to the content, and they're telling me that they did, they are so much further along the path. That is such a warmer lead, and it's helpful because we're trying to help them. Marketing is the process of disqualification. Marketing is the process of saying no to everything and yes to the right things.
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