full
Ep 266: Compelling Content Through Podcasts with Max Gerson
Creating compelling content for a podcast can be a challenge, but it's well worth the effort. Podcasts offer an excellent platform to reach audiences by engaging with them through conversation. Max emphasizes the advantage of podcasts by creating valuable content that will move audiences through every platform available.
Crafting a podcast that draws your audience in is the key. Everything from synthesizing the right message, selecting production elements, and applying giftology techniques can be essential components for making it a hit. Listen to Max how to put the power of giftology into play and give your audience what they need.
Episode Highlights
02:45 - If you're in B2B and you're selling services, like how do people buy this stuff? They don't come to your website and open up their wallet and give you $20,000. It's a relationship. They need to know you and trust that you're not risky, and that you're the right type of solution for what they need because it's tough to buy any B2B service. When we put on pants, we know if they fit or not. How can we tell if this IT team is the right for us, if this marketing agency is the right fit for us? So, even if you're not actively podcasting, having that content on your site, having it be findable. If a client comes to me and they've been on the website, and they've listened to the content, and they're telling me that they did, they are so much further along the path. That is such a warmer lead, and it's helpful because we're trying to help them. Marketing is the process of disqualification. Marketing is the process of saying no to everything and yes to the right things.
Let's Connect!
Connect with me on Linkedin
Support the show
đź’˛Support the show with a one-time tip or monthly subscription.
Take the 7 Day Mastery Challenge
The 7-Day Mastery Challenge is a powerful, transformative journey designed for purpose-driven entrepreneurs ready to unlock their full potential. Inspired by the core principles of the book Flame Starter, this challenge will guide you through seven days of intentional growth and self-discovery.
Each day, you’ll receive an actionable email that dives into a key mastery concept, offering practical steps and insights to help you:
- Master Yourself: Develop clarity, discipline, and focus in your personal and professional life.
- Master Your Purpose: Align your goals with your higher purpose and begin living with intention.
The challenge concludes with a call-to-action to deepen your growth by owning your copy of Flame Starter, so you can continue your mastery journey with confidence.
Join the 7-Day Mastery Challenge and take the first step towards mastering yourself and mastering your purpose.
Powered By Podcast Town
We Help B2B Brands grow their revenue through podcasting.
Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!
Connect with Max Gerson
