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Ep 264: Storytelling as a Strategy with Max Gerson
Bringing clients to the right destination requires more than just a map. Max's expertise lies in his ability to tell stories of his own experiences and create an organized system out of them. With this knowledge, he empowers those around him on their journey towards success.
If there's one thing to remember when it comes to successful branding, never forget the people who are loyal to you. Captivating and nourishing your customer base is critical — if they leave, so could all that you've built up over time. Listen to Max to know the biggest threat to any brand.
Episode Highlights
02:56 - These are lessons that I think about hourly that I'll never forget. The biggest threat to any brand is growth and success. And the more of it, the riskier it gets. When you have success without a strong foundation, self-awareness, understanding, it doesn't have to be brand strategy. That's what I call it. But it's really just about understanding your brand and your business. Telling yourself the truth about things. Most of us just don't do that anymore. But when you have that success, it's like building a skyscraper in the sand. The taller it goes, the harder it can fall.
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Max Gerson
