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Ep 253: Engineering a Business Out of Passion with Mitchelle Lyle
In this episode, Elzie interviews Mitchelle Lyle, the Founder of International Travel Assistance, an Industrial and Systems Engineer graduate from University of Wisconsin-Madison, and a member of the National Society of Black Engineers. They discuss how having an engineer's mindset by doing things differently and analytically helps her manage all of the changes that come along with differences from various personalities and contexts.
Mitchelle believes that being introspective and self-aware is essential to becoming a business owner. She has found that these skills make a significant difference when she's faced with difficulties in running her business since these self-reflective practices lend insight into how to navigate challenging moments thoughtfully, objectively, and resourcefully.
When asked about the most important business lesson, Mitchelle says believing in your vision, especially when talking to people is the key to having a successful business. What objectives you plan to achieve will not only influence peers and partners but may also support and facilitate realistic growth. Listen to learn about the importance of trusting your instincts even in the face of doubt.
Episode Highlights
04:57 - So, one of my first learnings or challenges for myself was to go out every weekend and speak to three people. And even though I loved my routine of going to get me some sushi and a bottle of wine and my movies and just chill out, I also needed to explore the new space I was in.
12:59 - It was those few things like in that one where I said, "I'm not apologizing." I will go through this thing. I get it. I will hear you out. I will explain my perspective, but I will not apologize to you because that is what I'm going to hold on to out of this.
14:27 - No one even asked questions because I shadowed for a while. They don't even acknowledge these other things. Let's make this clean and concise was my goal.
15:42 - I think just weighing out the options, like I just knew I wasn't on the winning side. So, how can I best win holistically if I'm looking at the bigger picture.
17:56 - I think one of the things that I was made aware of with my family and like my mom, just not being shy with understanding what it means to be a black woman in America and what comes with that, having pride in that, as well as understanding there will be challenges and also, recognizing in my field.
21:45 - My mom, my sisters and my aunt have always been there to be an encouragement me, to support, and really help me, especially in those tough times, and remind me who I am so that I can get back in there when I feel a bit defeated.
25:27 - I think about the training that I need to do to win. I think about the practice that I need to put in. I think about other advantages that I need to just expose myself to. And I study myself and other people who are definitely winning in that space and seeing what they're doing.
26:45 - My processes to building my business is definitely from an engineer's mindset. All of the analytics that I've collected and the way I roll out different programs. All of those things are very structured.
30:52 - To get to another level, there's more learning. I need to create another version of Mitchelle to do things as best as possible.
31:45 - Sticking to what your vision is and being okay with all the opinions that are coming.
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