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Ep 244: Digital Marketing for Experienced Entrepreneurs with Adam McChesney
Are you an experienced entrepreneur looking to take your digital marketing to the next level? In this episode, Elzie interviews the owner of Hite Digital St. Louis, Adam McChesney, who helps business owners create awareness, generate leads, and drive revenue with customized marketing strategies. If you're looking to up your digital marketing game, then this episode is for you!
They talk about digital assets, which are anything that can be used to improve a website's google rank or generate calls and leads for a business, and include items such as blog posts, infographics, e-books, and videos. They dive into developing high-quality digital content which can help ensure that businesses' websites are seen by as many people as possible. They also discuss setting realistic expectations for what a product or service can do for a prospect's business to improving close rates. So, if you're ready to take your business' marketing efforts up a notch, then don't miss this episode!
Episode Highlights:
05:05 - In the digital real estate realm, I get to the first page of Google and I'm just renting every single call whether it's a monthly fee or pay per call and I'm doing that and you're basically paying me per commission or however it works out. So, it protects me as the digital marketing agency. I didn't just put two years' worth of work in and now the customer leaves. It also created an interesting opportunity for me. We had an auto glass website here in St. Louis that ranked to the first page of Google and started producing three, four hundred, five hundred calls a month. And every single company that I tried to rent those calls out to were like, man, we don't even get that many calls ourselves. This is a lot of calls.
08:53 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like, "Man, if I just hired Adam and his team, maybe I could experience those things." But by doing so I've opened up. I've been super vulnerable. Here's what is not going well in business. Here's what is. But I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, "Man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself." And so that gets me a ton of business.
13:11 - The key is that expectation setting. So, when you get 10 phone calls from Google, these people don't know your brand for the most part, right? They are potentially price shopping. But they potentially just also need someone that's going to take care of them, give them a fair price and exceed their expectations. Whereas if you get 10 referrals from word of mouth or Susie down the street, you're probably going to close most of them. So, digital markers will say, "Hey, a lead is a lead." It's not. The leads that you get from digital marketing and the leads that you get from referrals and past customers are two completely different things. So, educating them on that process and then also understanding their business.
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