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EP 122: Shake Hands and Kiss Babies with Erica Castner
For over two decades, Erica has been helping business owners and service providers maximize their time and enhance their circle of influence to find, connect and convert more of their ideal clients.
We talk about listening to your customer and understanding what they want. Erica schools us on branding and why getting attention matters.
Golden nuggets:
Trust your gut and understand the position you’re in
Practice the art of communication by listening
Keys to success:
Surround yourself with people who are smarter than you
Have something to give people behind you
Actionable tip:
Contact 5 professional people in your network and connect with them. Ask how you can help them.
Inspiration:
“Everything is hard until you do it enough, then it becomes easy” - Unknown
Resources:
Erica Castner - https://ericacastner.com
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