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430: Key Skills for Successful Newsletter Strategy with Itay Paz
Itay shares his journey into the online world over 28 years ago, emphasizing the importance of thinking long-term in business.
The conversation dives into the world of newsletters and email marketing, with Itay stressing the value of quality over quantity in building an email list. He highlights the simplicity of effective email writing, suggesting that individuals write how they speak to authentically connect with their audience.
Itay introduces the concept of the Morning Dough, a curated newsletter born during the COVID-19 pandemic. He discusses various types of newsletters, including content updates, podcast highlights, and curated news. Itay provides insights into differentiating newsletters and attracting subscribers by putting oneself into the content.
Episode Highlights:
06:06 - You can always find people to connect with you. And that's why it's connecting also to emails or podcasts. If you're speaking the same language, it's much easier because people can relate to you. Getting the people and start building a podcast slash email list, I think it's more or less the same.
11:21 - In the email list, it's very easy to say, "Oh, the email list doesn't really work. I don't have enough subscribers." It takes time to build it. It's all about one more and one more and one more and some will leave and that's okay. Some people are doing all kinds of efforts to keep people on the list. I say, you don't need it. If someone wants to leave the list, let them go. You don't need them.
16:03 - Think about the long term and evergreen. You need a business that works also for you that if you're gone for two months, it might be lower a little bit but still keep on running. Build value, build employees.
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